Pfizer’s Purpose Blueprint 2023

What do you do after you achieve the impossible? You do it again. At Pfizer, we redefine the limits of scientific discovery every day, applying 174 years of life-changing innovations to build a brighter and better future. We’ve achieved goals that felt unachievable just years ago—and now we’re asking, “what’s next?”

In March 2023, Pfizer announced a new Purpose Blueprint, outlining 5 new Principles and 15 new Big Ideas that will guide us for the next few years, as we set our ambition to “Change a billion lives a year” by 2027.